Our brands
We create our own food brands and run them from Pods, where several brands share one kitchen, one team and one supply chain. BADDIES is first out of the kitchen.
Our first brand
One place. Two moods.
A cosy corner bagel-and-breakfast diner by day that flips into a smash-burger joint at 5pm. Same standards, same care, same attitude. Just a different energy after dark.
In development
Every one belongs to Pod 1, alongside BADDIES. Their names stay under wraps until they’re ready to serve.
The Pod roadmap
Each Pod is a cuisine vertical: a front-of-house concept plus delivery brands that share its kitchen, suppliers and team.
| Pod | Cuisine | Brands in the plan | Status |
|---|---|---|---|
| Pod 1 | American diner | BADDIES, plus burger, breakfast, hot chicken, wings, cookie and pasta brands | Opening soon |
| Pod 2 | Latin & Middle Eastern | Burrito bowls, tacos, shawarma, Arabic grill bowls | Planned |
| Pod 3 | Middle Eastern grilled chicken | Farooj, rotisserie, dürüm, kebabs and koftas, healthy bowls | Planned |
| Pod 4 | Italian street kitchen | Pizza, pasta, pannuzzo, desserts | Planned |
| Pod 5 | Sushi, poke & salad | Hand rolls, poke, salads, bento, warm Asian bowls | Planned |
For operators
Got a bakery, café, hotel or cloud kitchen with spare hours? Plug Edibles brands into it.
