Opening soon · JVC, Dubai
Born in the morning. Raised after dark.
Bagels and bacon by sunrise.Burgers and bassline by night.
Built for early coffee, late burgers, and everything that happens in between. One place, two moods, and the switch happens at 5PM.


Our core belief
People don’t live one version of themselves all day.
They shift. They soften. They sharpen. Morning is about comfort and routine. Night is about appetite and impulse.
A great restaurant doesn’t force a reset. It meets you where you are and stays solid when you change.
Same Baddies. Just flipped.
Design system
Systemize the flip.
Staff language, menu layout, playlist transitions, lighting shifts, even the napkins. Every part is designed to transform, not duplicate. Fewer parts. Bigger impact.
- AM
The sign
Baddies Diner. Classic, clean, sunny.
PMThe sign
Strategic lighting reveals Baddies After Dark. Bold, moody.
- AM
The box
AM side faces in. Bagels inside.
PMThe box
Folded inside-out. Burgers inside. Same box, no second SKU.
- AM
The light
Diffuse daylight, 5,000K.
PMThe light
Focused warm light, shadows, a little neon.
- AM
The playlist
Lo-fi and a coffee machine.
PMThe playlist
Synth, retro, the grill heating up.
- AM
The apron
Reversible. Yolk side out.
PMThe apron
Flipped. Pin on, hat swapped.
- AM
The menu
Bagels, eggs, pancakes, bottomless coffee.
PMThe menu
Smash burgers, dogs, loaded fries, shakes.
Flip it and watch everything turn over.
Flipping good bagels, pancakes, burgers, coffee, hours, service, music.
That’s the brand, the food, the service and the shift.






Opening soon
Every neighbourhood has a Baddie.
Ours just makes better bagels. And burgers. The regulars come twice a day. The new ones don’t stay new for long.
- Where
- Westwood Grande 1, Retail 1
Jumeirah Village Circle (JVC), Dubai - When
- AM till 5PM: breakfast & bagels
5PM onwards: burgers After Dark